Jurlique Purely Age-Defying Firming and Tightening Serum has the following features: Helps skin feel tighter and firmer to minimise the visible signs of aging. New Active-Firm Complex contains a potent blend of botanicals that helps skin appear firmer and smooth providing intense hydration to help promote healthy-looking skin. Day after day, fine lines and wrinkles are reduced with an even skin tone. Skin is smoothed for a younger-looking face. 84% noticed an improvement in skin firmness in 14 days.* *Based on a clinical survey of 50 subjects, aged 35 to 50 who used Purely Age-Defying Firming and Tightening Serum daily.